Name & Number Founder & CEO Kyle Sheldon served as a brand, marketing, and content consultant for Leagues Cup, the first edition of the annual tournament between MLS and Liga MX. The engagement included building a robust content plan (including photography, editorial, social, and video coverage), collaborating with MLS and Liga MX clubs to maximize reach, leveraging the Apple TV partnership to drive awareness, and supporting the introduction of the greatest footballer of all-time to America - Lionel Andrés Messi.