How do you generate awareness and investment for an unknown, fifth-division Scottish club in America? You produce 100+ pieces of content infused with a ton of Scottish wit and charm and take a few big swings on TikTok to reach your audience. We did just that for Caledonian Braves FC of Scotland’s Lowland League, building out a cheeky campaign titled “Own a Wee Scottish Football Club” and producing months worth of content during two visits to Glasgow. The result was $1,800,000+ investment raised, millions of impressions via social channels and media coverage - including media hits on ESPN+’s Futbol Americas, The Cooligans Podcast, The Scottish Sun, WorldSoccerShop, Club Eleven, among others, and a viral TikTok that surpassed 1.3M+ views.

Client:
Caledonian Braves

Credits:
Creative + Strategy: Kyle Sheldon, Ian Cohen
Brand + Content: Katlyn Stevens, Cam Rizzardini
Graphic Design: Ty Kreft, Razzak Akorede
Video: Curren Sheldon, Andrew Stewart, Jordan Presley, Justin Hubler
Photography: Andrew Stewart