Name & Number led Sol de Janeiro's full-scale entry into women's soccer: a 360-degree consulting engagement spanning strategy, talent, partnerships, content, and activation.

The work began with a deep-dive brand and audience analysis: mapping Sol de Janeiro's positioning, core consumer personas, and the women's football fan landscape to identify where brand and sport were already operating in the same emotional territory. From there, N&N built a phased strategic roadmap timed to the major moments in the football calendar, the NWSL season, the 2026 FIFA World Cup, and the road to the 2027 Women's World Cup in Brazil.

Ambassador identification followed a proprietary screening process. Hundreds of players were assessed against criteria spanning market relevance, cultural authenticity, brand alignment, and commercial fit. N&N led contract negotiations across both athlete and club partnerships, building asset structures covering content, social, experiential, retail IP, and category exclusivity, alongside a Washington Spirit club deal as the anchor of Sol de Janeiro's NWSL presence.

Pre-launch content production spanned match coverage, found footage, and dedicated team content days, with N&N overseeing editing and production from brief through delivery, building a content architecture to fuel launch and sustain the season across social, digital, retail, and PR. Activation followed across multiple cities. A partnership launch at Audi Field, World Cup presence targeting Women's Soccer audiences across DC and NYC, a Wynwood brand experience, and a creator dinner.

N&N is now leading coordination with the Washington Spirit across all integrated partnership assets, while looking ahead for imminent ambassador launches, and building the strategic roadmap to prep for a huge 12 months in the women's game.