WorldSoccerShop asked us to deliver a first-rate watch party in one of the most excited soccer markets in the country - Atlanta. We tapped Ryan Hurst to assist with creative direction, working together to build a full brand theme and suite of assets featuring the event name “Noche de CONMEBOL” and the wordmark “Atlanta Tiene Sabor” (Atlanta has flavor) to celebrate the intersection of Atlanta identity and South American football culture. With an exciting lineup of South American World Cup Qualifiers, headlined by a thrilling Brazil v Argentina match-up, we brought together an all-star team of Atlanta creators and collaborators: Kitboys Club, Parceros United, Full Circle, Soccer in the Streets, and music by DJ EU. 

With a maxed-out capacity and over 250 attendees, it was a landmark event for WorldSoccerShop and Atlanta’s soccer scene. The evening also featured a vibrant live photoshoot with a custom-built market stall-inspired backdrop packed with jerseys and a 12-foot-tall WorldSoccerShop signature scarf wall to serve as a striking visual anchor and a great photo opportunity for guests.