Tasked with producing the 2025 pre-season commercial spot for Major League Soccer ahead of the League’s 30th season, we shot the new 2025 MLS kits in a “get ready with me” style featuring real fans and creators across 5 markets. Capturing both the rivalry and comraderie of MLS fandom, we produced 2 distinct commercial spots which debuted the opening weekend of the 2025 season and were shown throughout the first half of the season on Apple TV, cable broadcasts, social media, and on stadium screens across the league. The production featured 8 creators, a Chicago Stars player (Shea Groom), the renowned Chicago street artist Ali-Six (Nikko Locander), and 14 other talented fans as models.