For the second year in a row, our friends at Major League Soccer tapped us to produce their mid-season commercial spot. We collectively decided to shoot this year’s commercial in the style of a music video which meant song choice was incredibly important. Fortunately, our Head of Production Justin Hubler is also an accomplished musician and found the perfect track - 'That New Thing' by Luna Luxe. "New hype, new vibe, new wave good times” perfectly captured the objective of showcasing summertime vibes and the League’s best new product. The production included sourcing a dozen primary models and another 30+ background extras. We built a custom camera rig that allowed us to show the entire 360 space of the brewery, which was the gorgeous Midwest Coast Brewing in Chicago - stop by for a beer and tell them Name & Number sent you!🍻
Client:
Major League Soccer
Credits:
Director + Editor: Justin Hubler
Strategy + Creative: Justin Hubler, Kyle Sheldon
DP: Chris Ramirez
AC: Anya Kalfus
Producers: Kristi Bruner, Reba Pratte, Jaime Brodzina
BTS Photographer: JP Calubaquib
Location: Midwest Coast Brewing - Chicago, IL