N&N has served as Sol de Janeiro's embedded soccer consultants, helping the brand navigate the nuanced, often unwritten rules of integrating the sport authentically into above-the-line marketing.

That's meant identifying the right soccer talent for hero campaign shoots, consulting on soccer language and copy to ensure everything lands with credibility inside the culture, and shaping an activation strategy from grassroots partnership identification through to planning and execution.

With the greatest tournament in the world arriving on home soil, we've also been helping Sol de Janeiro capitalize on the moment, most notably through the planning of a high-end creator event designed to serve as the hero launch of the brand's soccer chapter.