Name & Number served as Bayer 04 Leverkusen’s U.S. strategic marketing agency, providing consultation across a series of priority initiatives focused on growing the club's profile and fanbase in North America.

 

The N&N team developed and delivered a U.S. strategic playbook for the club, including identification of priority markets, brand positioning, academy partnerships, fan and supporter group development, creator strategy, and event and experiential strategy.

 

N&N also oversaw a successful watch party in Boston at The Banshee, managing all logistics, pub coordination, giveaways, name capture, and more.