WorldSoccerShop asked us to deliver the look and feel for a first-rate watch party in one of the most excited soccer markets in the country - Atlanta. We tapped Ryan Hurst to assist with creative direction, working together to build a full brand theme and suite of assets featuring the event name “Noche de CONMEBOL” and the wordmark “Atlanta Tiene Sabor” (Atlanta has flavor) to celebrate the intersection of Atlanta identity and South American football culture. Working with all-star team of local collaborators (Kitboys Club, Parceros United, Full Circle, Soccer in the Streets, and DJ EU) it was a landmark event for WorldSoccerShop and Atlanta’s soccer scene.

The evening also featured a vibrant live photoshoot with a custom-built market stall-inspired backdrop packed with jerseys and a 12-foot-tall WorldSoccerShop signature scarf wall to serve as a striking visual anchor and photo opportunity for guests.